Allstate company Insurance
It is often amazing how well insurance carriers do with their branding and marketing. After all, Geico has their gecko, and we’ve all seen those cool Caveman ads; and we all know we’re in “good hands with Allstate company,” or at least were told that and “like a good neighbor, States Farm is there.” It never ceases to amaze me how creative and brilliant some of these marketing programs have been.
If you read Advertising Age Magazine, they are constantly giving awards to marketers, and public relations companies for their excellent work in the insurance industry. Of course, there is a new ad with Allstate company now, Allstate company insurance tells new potential clients, that if they decide to switch insurance companies that they will break the news to your old insurance company or agent, so you don’t have too.
Just imagine your new insurance agent, calling your old insurance agent and saying “Ha, we just took your client, and we’re going to take more.” Because that’s what they’re telling the customer, they will do for them. Worse, imagine being the old insurance agent in getting a call?
Apparently, Allstate company studied their new customers and considered some of the reasons people are afraid to switch, and after doing this research, they decided that many people were afraid to close out their old insurance agent’s account, because they didn’t want to hurt their feelings or confront them.
In fact, if you call your old insurance agent and you tell them you are thinking of switching, they’ll tell you to come to their office to go over your policies to see if they can reduce the cost for you. And sometimes they will end up up-selling you more insurance services. Exactly why you didn’t want to go to visit them in the first place.
In any case, this was a brilliant marketing strategy by Allstate company. Indeed, it was so good, that I highly expect other industries to copy this strategy. I hope banks, stockbrokers, and even financial planners to try the same strategy and tactic in their ads. We shall see. Please consider this.